studies & diagnostics

Challenges

Gain a better understanding of your ecosystem (clients, staff, partners) to improve decision-making and implementation

• Measure
• Understand
• Diagnose
• Encourage alignment
• Prioritize
• Predict

Goals

• Performance and socio-functional assessment of
• businesses
• Quality of working life and engagement diagnosis
• Assessment of CSR strategies
• Market research; concept tests
• Dynamic and systemic analysis of markets and client portfolios
• Marketing and social prospection
• Understanding of new practices and consumer trends (consumers, citizens)
• Increase client loyalty and commitment
• Global performance assessment of brands

Tools & methods used

• Desk research and strategic intelligence
• Nudge and behavioural studies
• In-situ and online qualitative and quantitative studies
• Creation and management of communities, live or on online
• platforms
• Design thinking
• Prioritization matrix to action
• Statistic modelling: Trade Off, AFC ACP, typologies, decision-
• making tree, Bayesian networks, etc.
• Prospective modelling and scenarii
• Strategy prioritization tools

Intermediaries

• Senior Management
• Board of Directors/Executive Committee
• Human Resources Department
• Strategic Marketing Department
• Client Marketing Department
• Research Department
• Operations Department