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studies & diagnostics

Challenges

Gain a better understanding of your ecosystem (clients, staff, partners) to improve decision-making and implementation

  • Measure
  • Understand
  • Diagnose
  • Encourage alignment
  • Prioritize
  • Predict

Goals

  • Performance and socio-functional assessment of
  • businesses
  • Quality of working life and engagement diagnosis
  • Assessment of CSR strategies
  • Market research; concept tests
  • Dynamic and systemic analysis of markets and client portfolios
  • Marketing and social prospection
  • Understanding of new practices and consumer trends (consumers, citizens)
  • Increase client loyalty and commitment
  • Global performance assessment of brands

Tools & methods used

  • Desk research and strategic intelligence
  • Nudge and behavioural studies
  • In-situ and online qualitative and quantitative studies
  • Creation and management of communities, live or on online
  • platforms
  • Design thinking
  • Prioritization matrix to action
  • Statistic modelling: Trade Off, AFC ACP, typologies, decision-
  • making tree, Bayesian networks, etc.
  • Prospective modelling and scenarii
  • Strategy prioritization tools

Intermediaries

  • Senior Management
  • Board of Directors/Executive Committee
  • Human Resources Department
  • Strategic Marketing Department
  • Client Marketing Department
  • Research Department
  • Operations Department